LOCAL MARKETING
MADE SIMPLE.
Your neighbors prefer local business. Every postcard drop reaches 15,000 homes across Lexington—built, printed, and mailed by one person who handles every detail directly.
One Operator. One City. No agency markup. $700 per slot.
How it works
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You contact LexTogether to reserve interest.
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I send a short onboarding form where you upload your logo, business name, offer, and preferred website for QR generation.
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Invoices are issued through Square.
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Your 3x3 ad slot is designed for balance and color impact in accordance with color psychology when applicable. (Red, Orange, Yellow, White, Green, and Blue in that order.)
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When all twelve slots are filled, cards are ordered through a local print partner or outsourced to a quality printer online and then mailed to 15,000 Lexington homes through USPS Every Door Direct Mail.
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​Disclaimer: Drops slightly over or under 15,000 pieces (depending on route) are delivered by hand to each owner for use within your business.​
A localized trial under real neighborhood conditions.
The first trial was completed in Berea, Kentucky for a local bakery. Delivered by hand and not through EDDM to see the reaction and response of the neighborhood receiving a postcard in the mail. Although outside Lexington, it tested the same postcard design and neighborhood targeting used in every LexTogether campaign. Out of 166 nearby homes reached, 4.8 % responded—eight same-day sales and Fifty new social followers. With boots on the ground I observed tons of smiles and surprise to hear that someone had a home bakery business right around the corner.
How it scales
​The same postcard design used in the Berea test now reaches 15,000 homes per drop across Lexington. Each card features twelve local businesses sharing one mailing cost.
Pricing and coverage
Each LexTogether postcard is a 6×11-inch premium mailer designed to reach 15 000 Lexington homes through USPS Every Door Direct Mail®.
Instead of one business covering the full cost of printing and postage, the card is divided into 12 exclusive advertising slots — each priced at $700.
When all 12 slots are filled, the combined cost of the entire card (printing + postage) is shared evenly, reducing the expense to about $0.046 per home delivered.
This shared-space model keeps professional direct-mail campaigns affordable while maintaining the same reach, paper quality, and response rates as large-scale individual mailers.
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Above is a front side mockup of the 6x11 postcard slots.
The example above shows how twelve advertisers share one 6×11 postcard. This shared format keeps marketing costs low while maintaining high visibility. Only Sweet Treats With Brittany and LexTogether are real businesses while others follow the guidelines of what to expect in your 3x3 slot.
Nationally, direct-mail response rates average 0.7 %–1.5 %. Each LexTogether drop targets 15,000 homes, a balanced number that delivers strong reach without wasting coverage. It’s large enough to create volume response but focused enough to keep every card within the most active neighborhoods.
15,000 postcards serve as a optimized median to ensure money back even on a low 0.7% response rate within a three month time span to ensure saturation. It also serves as a very good median on price so that we can keep it at $0.05 per home.
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For most small businesses, even a 1 % response rate from 15 000 homes equals 150 new leads or visits. At an average ticket of $25, that’s $3 750 in potential revenue from one $700 slot. Higher-performing offers can yield far more. LexTogether’s goal is to make those odds consistent and transparent, not theoretical.
Why Lexington Works
Lexington’s mail routes are structured with rare efficiency. The city’s circular layout—anchored by New Circle Road and Man o’ War Boulevard—creates fast, predictable delivery patterns that few cities match and it allows folks from different zip codes to reach you even if they are on the other side of town. Routes move in smooth loops rather than broken grids, reducing overlap and keeping Every Door Direct Mail drops consistent.
Across Lexington, there are 781 Total postal route codes covering roughly 365,000 residential and business addresses. For the LexTogether program, those have been condensed into 22 route packages to ensure the least amount of waste. Then a yearly overview was further optimized into the top 12 highest-ROI routes. Each drop reaches at least one key ZIP code, ensuring even geographic coverage and steady exposure throughout the year. So even if you're in 40503 Lexington makes it easy for them to come from 40511 or other areas.
Personal note from owner and operator
Having worked in logistics and ground delivery, I’ve seen how mail systems function across dozens of cities. Lexington’s circular structure is rare—it’s one of the few places where local marketing can be scaled predictably without wasted coverage.
The states I’ve seen are, but not limited to, Kentucky, Illinois, Minnesota, Ohio, Maryland, Colorado, Kansas, Nebraska, North Dakota, South Dakota, and New York. Each place offered a different perspective on how communities, cities, and mail systems operate—experience that shaped how I view logistics and local connection today. Most notably in my opinion is Fire Island New York where they had mail come in on a boat and stored it in a small dockside post office I loved it.
